About...
Clubwise
Clubwise
was formed in 1996 to meet the demand for expertise in strategic & long
range planning, major capital development and membership marketing. The
company is a leader in consulting services that have their basis in
functionality and a solid operating perspective.
Over the years
Clubwise
has specialized in using membership surveys as a vehicle for
change. The company has a national reputation for being able to lead clubs
through major capital projects and facilities enhancement.
Clubwise
is known for the ability to evaluate plans and make recommendations that
will deliver on member expectations.
About the Principal -
Jerry N. McCoy, MCM
 McCoy is a graduate of
Michigan State University and has studied club construction and renovation
at Auburn University, Cornell University and the Graduate School of Design
at Harvard. McCoy received his - MCM - Master Club Manager designation in
1995.
Jerry
McCoy is a national lecturer on club construction, renovation and internal
marketing issues. He is a leader in effective membership surveys and
author of
The Service Gauntlet,
a handbook for managers and directors on strategic planning and new
operational thinking.
In 2003 Mr. McCoy was commissioned by CMAA's
Premier Club Services (PCS) to write a comprehensive document that would
help clubs develop better governance practices. In December of 2003 PCS
will provide all subscribers with a signature package that includes:
The Directors Guide for Understanding
Club Governance
The Governance Checklist
The Board Resource Manual
These items offer real opportunities for
unpaid volunteer leaders of private clubs to better understand their role
in effective governance. The Checklist provides an option for a true
evaluation of the clubs existing practices compared to a series of
accepted best practices. The Resource Manual is a prototype orientation
book for new directors. For further information contact Premier Club
Services at (703)-739-9500 or visit PCS at
www.CMAA.org.
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